day 3
Wednesday, June 18, 2025
10:00 AM 11:00 AM
Salon Culture Conversations Villa384 Boulevard des GlaieulsVallauris, Provence-Alpes-Côte d'Azur, 06220 France (map)
Creative Currency: The Value of Authenticity
In an era of increasing skepticism toward traditional marketing, authentic storytelling has emerged as the most valuable currency for brands seeking meaningful connections with their audiences. This dynamic panel brings together industry pioneers who have successfully leveraged genuine narratives to build trust, foster community, and drive sustainable growth. Join us as our experts explore how vulnerability and transparency can transform brand perception, discuss the measurable ROI of authenticity, and share practical frameworks for developing storytelling that resonates on a human level.
Moderator:
Damaune Journey, Chief Growth Officer, 72&Sunny
Panelists:
Jaime Robinson, Chief Creative Officer, JOAN
Candii Woodson-Witchard, Director of Media, AT&T
Juan Bonilla, President, WI
Cynthia Clevenger, Senior Vice President, B2B Marketing, Tubi
Wednesday, June 18, 2025
11:00 AM 12:00 PM
Salon Culture Conversations Villa384 Boulevard des GlaieulsVallauris, Provence-Alpes-Côte d'Azur, 06220 France (map)
How Inclusivity Has Stood the Test of Time for M.A.C Cosmetics, Driving Sales and a Sense of Belonging
Since its inception over 40 years ago, MAC Cosmetics has stood for All Ages, All Races, All Genders. This wasn’t just a tagline, but a way of doing business at a time when BIPOC and LGBTQ+ people were largely overlooked by the mainstream beauty industry. The brand didn’t wait for the industry to evolve – it led the way by creating high-performance products for everyone, hiring diverse talent at its counters, and using its global platform to amplify voices that had long been excluded from the beauty narrative.
Moderator:
Lady Phyll, CEO of UK Black Pride
Panelists:
Aïda Moudachirou-Rebois, SVP, Global GM MAC
Asha Shivaji, Founder and CEO of SeeMe Index
Wednesday, June 18, 2025
1:00 PM 2:00 PM
Salon Culture Conversations Villa384 Boulevard des GlaieulsVallauris, Provence-Alpes-Côte d'Azur, 06220 France (map)
The Power of Collaboration
How cross-industry partnerships fuel innovation and creative success.
Moderator:
Paul D'Arcy, CMO, Moloco
Panelists:
Debra Lee, Former CEO of BET Networks, Board Member Procter and Gamble and Marriott Hotels
Kheri Holland Tillman, CMO of Primo Brands
Cilesta Van Doorn, CMO, British Telcom
Dexter Santos, VP Player Services, NFLPA
Wednesday, June 18, 2025
2:00 PM - 3:00 PM
Salon Culture Conversations Villa384 Boulevard des GlaieulsVallauris, Provence-Alpes-Côte d'Azur, 06220 France (map)
Reinventing Influence: Gen Z is HERE
Redefining influencer marketing through authenticity and long-term relationships
Moderator:
Gillian Follett, Social Media & Influencer Marketing Reporter, Ad Age
Panelists:
Patrick O'Keefe, Chief Integrated Marketing Officer, E.L.F. BEAUTY
Adam Faze, Creator
Jamie Falkowski, Chief Creative Officer and Partner, Day One Agency
Wednesday, June 18, 2025
3:00 PM - 4:00 PM
Salon Culture Conversations Villa384 Boulevard des GlaieulsVallauris, Provence-Alpes-Côte d'Azur, 06220 France (map)
Storytelling 3.0: Beyond Content
Exploring immersive experiences that redefine audience engagement.
Moderator:
Rhonda Hiatt, Global CEO and CEO at CLEAR (part of M+C Saatchi Consulting)
Panelists:
Maria Teresa Hernandez, Head of Brand Partnerships, Mirriad
Ben James, Chief Innovation Officer, GALE
Tamara Francois, Co-Founder and CEO, XP Agency
Wednesday, June 18, 2025
4:00 PM - 5:00 PM
Salon Culture Conversations Villa384 Boulevard des GlaieulsVallauris, Provence-Alpes-Côte d'Azur, 06220 France (map)
Global Growth Audiences: Inclusion = Dividends
Why inclusive storytelling is not only ethical but also profitable.
Moderator:
Marissa Nance, Founder and CEO of Native Tongue
Panelists:
AP Chaney, Coca-Cola, Sprite
Crystal Foote, Founder and CRO, Digital Culture Group
Aaron Walton, Founder WI