Welcome to Salon Culture Conversations Cannes 2026
Just off the Croisette, behind a quiet gate, there's a garden.
For three days during Cannes Lions, Salon Culture Conversations turns it into the room where marketing's most honest conversation happens about creativity, culture, and who gets to shape what comes next.
We gather because the best conversations were never meant for the main stage. No panels-as-usual. No abstractions. Just the people living these questions, in conversation. Close enough to actually hear each other.
All are welcome. Change happens here.
Venue: The Secret Garden, Hotel Jardin, 7 Rue Moliere, Cannes.
A short 5 minute walk from the JW Marriott
Day ONE: June 22, 2026 · AI & Creativity
What Does AI Actually Mean for Creativity?
The opening day puts the industry's biggest question on the table: what happens to original creative work when the machine can make it too? Across four panels, leaders from brands, agencies, and the creative community dig into authorship and ownership, the bias hiding inside the black box, AI as a genuine creative collaborator, and the CMO's tightrope walk between efficiency and humanity. Less hype, more honesty.
Day two: June 23, 2026 · Creators & the Content Ecosystem
The Creator Didn't Just Make Content. They Built a World.
Day two follows the creator's evolution from content-maker to world-builder. The panels trace the full arc: becoming the brand, renegotiating the creator-brand relationship, turning an audience into a true community, and diversifying revenue well beyond the brand deal. It's a working session on power, ownership, and what comes next in the attention economy.
Day three: June 24, 2026 · Amplified: The name you know. The story you don't.
Amplified
You know the name. Amplified turns up the volume on what's behind it. In intimate one-on-one conversations, Shannon Watkins sits down with the movers and shakers you've heard of — and uncovers the journeys you haven't. The pivots, the convictions, the moments that defined them. It's part origin story, part field guide for how businesses are being built and transformed in real time — across shifting models, emerging technology, social impact as good business, and a changing media landscape. Expect fresh perspectives, a few unpopular ideas, and an honest look at how we move society forward for the good of humanity.
In gratitude
Salon Culture Conversations does not exist without our sponsors. They fund the garden, the programming, and the room full of people who make it matter. Their belief in a better conversation is the reason the gate opens at all.
supporting Sponsors
Premier Sponsors
media partners
To every partner standing with us in Cannes, thank you. You don't simply support this gathering. You make it possible.