Amplified: The name you know. The story you don't

You know the name. Amplified turns up the volume on what's behind it. In intimate one-on-one conversations, Shannon Watkins sits down with the movers and shakers you've heard of — and uncovers the journeys you haven't. The pivots, the convictions, the moments that defined them. It's part origin story, part field guide for how businesses are being built and transformed in real time — across shifting models, emerging technology, social impact as good business, and a changing media landscape.