Day ONE: June 22, 2026
AI & Creativity
What Does AI Actually Mean for Creativity?
The opening day puts the industry's biggest question on the table: what happens to original creative work when the machine can make it too? Across four panels, leaders from brands, agencies, and the creative community dig into authorship and ownership, the bias hiding inside the black box, AI as a genuine creative collaborator, and the CMO's tightrope walk between efficiency and humanity. Less hype, more honesty.
11AM - 12PM
The Algorithm Has No Soul - But We Do
AI, authorship, and the future of original creative work. When the machine can make the work too, who owns the meaning, and is efficiency hollowing out creative depth?
Tina Mulqueen, SVP Digital Transformation, Burson (Moderator)
Karen J. Francis, Senior Managing Counsel, Marketing
Brandon Rochon, Chief Creative Officer, Notorious111
James Hidden, Managing Director, GUT LA
Additional panelist to be announced
12PM - 1pM
You've Got Questions, We've Got Ancestors: Why Authentic Stories Win in the Age of AI
Ancestry's marketing leaders explore how strategy, creativity, and AI turn customer insight into deeply personal brand experiences at scale, using emerging technology to make people feel seen, understood, and part of something bigger.
Claire Atkinson, Host and Founder, The Media Mix (Moderator)
Attica Alexis Jaques, Chief Marketing Officer, Ancestry
Paige Grossman, VP of Global Brand and Creative, Ancestry
1PM - 2pM
Prompt Culture: AI as a Creative Collaborator
How brands, agencies, and creators build with AI, not around it. Is prompt engineering a real creative skill, and where does AI-assisted work tip into mediocrity?
Ian Dallimore, SVP Digital Growth, Lamar Advertising (Moderator)
Adrienne Lahens, Co-Founder & CEO, Infinite Studio
Paige Piskin, CCO & Head of Augmented Reality, White Glove Media
Alex Halliday, CEO, AirOps
Tunde Ajaba-Ogundipe, Creative Strategist at Meta and Founder at AV + Ereko Labs
2PM - 3pM
The CMO's Dilemma: Efficiency vs. Humanity
The CMO's tightrope walk between efficiency and humanity: protecting brand voice, the measurement problem, and who owns the mistake when an AI campaign fails.
Rhonda Hiatt, CEO of M&C Saatchi Consulting (Moderator)
Debbie Ellison, EMEA CEO of Croud EMEA
Lisa Smith, Partner, Kearney
Christy Roach, CMO, AirOps
Najoh Tita Reid, Global CGO and Brand Experience, Mars Petcare
3PM - 4pM
Trust, Bias & The Black Box: Who AI Sees, and Who It Erases
As AI decides what gets seen and celebrated, it also decides who disappears. Can models be audited for bias, what does ethical governance look like inside the platforms, and who answers when a community is erased?
Mary Isokariari, Founder & CEO, Socially Curious (Moderator)
Kimfer Flanery-Rye, Founder and Principal Consultant, Inclusion Matters
Crystal Foote, Founder of Digital Culture Group
Jen Randle, CEO and Founder, SGNL
Guillaume "G" Cabane, Co-founder and General Partner, Hyper Growth Partners
Rebecca Rowntree, AI Creative Technologist, Get Shit Done