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How Inclusivity Has Stood the Test of Time for M.A.C Cosmetics, Driving Sales and a Sense of Belonging

  • Salon Culture Conversations Villa 384 Boulevard des Glaieuls Vallauris, Provence-Alpes-Côte d'Azur, 06220 France (map)

How Inclusivity Has Stood the Test of Time for M.A.C Cosmetics, Driving Sales and a Sense of Belonging

Since its inception over 40 years ago, MAC Cosmetics has stood for All Ages, All Races, All Genders. This wasn’t just a tagline, but a way of doing business at a time when BIPOC and LGBTQ+ people were largely overlooked by the mainstream beauty industry. The brand didn’t wait for the industry to evolve – it led the way by creating high-performance products for everyone, hiring diverse talent at its counters, and using its global platform to amplify voices that had long been excluded from the beauty narrative.

Moderator:

  • Lady Phyll, CEO of UK Black Pride

Panelists:

  • Aïda Moudachirou-Rebois, SVP, Global GM MAC

  • Asha Shivaji, Founder and CEO of SeeMe Index

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