In an era of increasing skepticism toward traditional marketing, authentic storytelling has emerged as the most valuable currency for brands seeking meaningful connections with their audiences. This dynamic panel brings together industry pioneers who have successfully leveraged genuine narratives to build trust, foster community, and drive sustainable growth. Join us as our experts explore how vulnerability and transparency can transform brand perception, discuss the measurable ROI of authenticity, and share practical frameworks for developing storytelling that resonates on a human level.

Moderator:

• Damaune Journey, Chief Growth Officer, 72&Sunny

Panelists:

• Jaime Robinson, Chief Creative Officer, JOAN