Day two: June 23, 2026
Creators & the Content Ecosystem
The Creator Didn't Just Make Content. They Built a World.
Day two follows the creator's evolution from content-maker to world-builder. The panels trace the full arc: becoming the brand, renegotiating the creator-brand relationship, turning an audience into a true community, and diversifying revenue well beyond the brand deal. It's a working session on power, ownership, and what comes next in the attention economy.
11AM - 12PM
The Creator Is the Brand
Identity, ownership, and audience in the attention economy. When does a creator become a brand, and what does audience ownership mean in a platform-dependent world?
Jill Smith, CEO of Iris America (Moderator)
Edward East, Founder and Global CEO, Billion Dollar Boy
Brittany Hennessy, VP, Social Intelligence Evangelism, Sprout Social
Kate Kennedy, Creator, Podcast Host, and NYTimes Bestselling Author of One in a Millennia
Jarell Perry, Sr. Director Brand Partnerships & Creators, Tumblr
12PM - 1pM
So You Want to Be a Creator
The creator economy matured from side hustle to industry, but the path from posting to profit stays undefined: what it takes to turn an audience into a livelihood, and what separates lasting businesses from burnout.
Tiffany Wade, Media Director, HunterBlu (Moderator)
Colin Owensby
Bashel Lewis, Content Creator and Host
Jesse Rubenstein, Founder and CEO of Hello There Collective
Laura Winson, CEO of ZBD Talent
1PM - 2pM
No One Left Behind
AI is reshaping the workforce fast, pushing HR from the sidelines to the center as architects of change. The human side of the equation: what companies owe their workers, and what workers can claim for themselves.
Barbara Phillips, Founder, Brownstone Communications (Moderator)
Ronnie Dickerson Stewart, Founder and CEO, OH Hey Coach, and Author of Career Life Remix
Carlee A. Wolfe, Associate Vice President, Integrated Talent and Organizational Effectiveness, Hyatt Hotels
2PM - 3pM
Show Me the Money: Diversifying Revenue
Monetization beyond the brand deal: the revenue stream that changed everything, how to price yourself when you are one of a kind, and the creator economy's version of a 401(k).
Brendan Hufford, Head of Marketing, Growth Sprints (Moderator)
Tiffany Hardin, CEO of Gild Creative Group & Represent
Maria Teresa Hernandez, Founder, Yellow House Collective
Tyler Denk, Co-founder and CEO of beehiiv
Matthew Prince, Co-founder and Chief Executive Officer of Cloudflare
3PM - 4pM
Community Is the Content
How creators build ecosystems, not just audiences: the difference between an audience and a community, keeping intimacy as it grows, and the moment a community becomes a media network.
Neda Whitney, President, MATTE Projects (Moderator)
Mercedes Arielle, Content Creator, Calculated Opulence
Pauline Malcolm Thornton, Chief Executive Officer at BrandStory Architech
Tony Triump, Founder & CEO, The Triumphant Group
Fahim Mannan, Content Creator and Educator, Fahim Explains
4PM - 5pM
Platform or Partner?
Renegotiating the creator-brand deal: the clause every creator needs in their contract, briefs that don't kill the creator's voice, and whether the mega-influencer deal is dead.
Randa Quraan, Founder and CEO, Socially Loud (Moderator)
Jacqueline Onalo, Executive Coach, Human Rights Attorney, and Lecturer
Natasha Vaquer, Brand Partnerships, UTA Creators
Additional panelists to be announced